Developing an Aim and Objectives

I want to create a webseries that's either story-based or more likely informative. Kind of a youtube channel type thing. I would like it to be on it's own domain like a website, but it's more likely to be on youtube on it's own channel. I would either like to educate people what I am researching myself for my dissertation, which is media convergence or I might talk about motion graphics, which is what I want to do as a career. I also want to include motion graphics in my piece so that by the end of this year I will have a viable portfolio piece to show to prospective employers. I don't however want to investigate motion graphics creation or the industry as I am very passionate about the subject of media convergence. That is where the TV industry is going and more and more shows are combined with an online presence or are solely produced for the web. As I am going in to a (film and) TV industry, this will be vital knowledge to further my skillset.

These are the rough aim and objectives I have been writing and rewriting:

Original
Aim
To investigate how media convergence in relation to audience attraction is used to create successful shows and to develop adapted methodologies to enhance the effectiveness of original designs.

1. Objective
Review and evaluate traditional TV models and online implementations

2. Objective
Investigate how branding impacts on audience attraction and creating of a community, involving motion graphics

Re-write
Aim
To investigate how media convergence in relation to audience attraction presentation and structure is used to create successful shows with adapted audience attraction methodologies and to develop adapted methodologies to a piece of enhanced the effectiveness to that of original designs.

1. Objective
Review and evaluate traditional TV models and discuss and compare online implementations

2. Objective
Investigate how branding impacts on audience attraction and creating building of a community, involving motion graphics

3. Objective
Develop and create an immersive video piece containing motion graphics to create an online presence

4. Objective
Evaluate and discuss final piece upon undergone research and determine the effectiveness of applied audience attraction methodologies

(added, eliminated)