To investigate how media convergence in relation to presentation and structure is used to create successful shows to capture and retain an audience, and to develop and evaluate an original piece of online media.
Objectives
- Review and evaluate traditional TV models and discuss and compare online implementations
- Investigate how branding and motion graphics impact on audience attraction and building of a community
- Develop and create an immersive video piece containing motion graphics to create an online presence
- Critically evaluate and discuss final piece within context of wider research
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