Show Treatment

After a conversation with Lynn (Parker) it became clear to me that in order for the media tests to serve their purpose I have to have a goal in mind. So far I have been experimenting with Logo designs and title sequence designs in general to test the knowledge I gathered from literature and watching popular tv/online show title sequences without aiming for a specific story. It was mainly to test my boundaries, get to know After Effects and to see how close I could get to any given style I picked but as Kyle Cooper has taught me already a title sequence should be driven by the content. Which is why I have to write a treatment for a pretend show to be able to test title sequences for it and make the media test stage more productive. As proposed in my presentation I will be choosing a Genre, which is usually linked to a certain target audience and visual style and will write a story synopsis and treatment for the show/pilot episode and apply this to the production of three title sequences, one for each distribution format (US, UK, online), with appropriate changes in production value for each format.

This way I will ensure that I am able to produce three title sequences without having to create three shows, each with a separate title sequence. Apart from the alternate option being impossible for the timescale, it would also not showcase a direct comparison of production values and visual styles between formats as the story, ergo the visual style, would be different for each format.

I am aiming to produce a treatment for the end of January, which is when I plan on starting the production process.