Indent - Media Test (3) and Analysis

This is my first motion graphics only animation, I created after viewing two separate After Effects tutorials on Video Copilot (mentioned in an earlier post). It has an eerie atmosphere, created by the black and red colour scheme and the splatter effects. Combined with the dark red colour, it makes the splatter look like blood. It wasn't intentional but I suppose by looking into the horror genre and creating my 2nd media test "creature" I was already in the "horror zone". I realise, however, that it doesn't have that subtlety a sequence of this theme should have. It is too forward, too bold with the colours and patterns. Although it isn't a title sequence for a show intro it still emits a certain vibe but it's doing so in a very forward fashion, which isn't customary for this type of theme. Realising this I have to go back to my research and analyse genres/themes and their visual styles and production values and I want to do that across the three formats that I have already identified for my project: online, broadcast UK and broadcast US.

I am using two broadcast types because these two countries are outstanding for high end TV productions. The US is without a doubt the number one producer of world class TV and the UK has a distinctly different style but is not far off from being as big as the US for its productions. This is why I want to analyse these two formats separately and against each other and also compare and contrast them against online productions as that is becoming increasingly popular for media consumption as outlined in my Digital Media Practice Essay.