Pitch Review

In review of my pitch presentation today I was told to simplify my subject area. Originally I wanted to look at media convergence, especially the merge of TV and online content and how audience attraction is achieved in both traditional and new areas, which methods have been taken over from the traditional TV model and which have developed specifically for web distribution. In the frame of this, I also wanted to look at branding of a show, especially through intro sequences using motion graphics and how that impacts on audience attraction and building of a community.

As I am most interested in Motion Graphics as a career, it was suggested to me to look at show branding through motion graphics and leave audience and community out of the equation. This sounds sensible to me, as the original idea might be too laborious to do by myself. I started thinking about what I could do with just motion graphics as a subject in the wider context of the branding of a tv show through an intro sequence. Most shows have an intro sequence, if it's a million dollar US production, a low budget UK production or a YouTube Channel/Web-Series. I could look at popular/successful/independant shows on TV and online and try and undertsand what intro sequences they have. Why are they made a certain way? What is the connection between the content and theme of the show and the intro? Compare and contrast live action/CG mixed intros and pure motion graphics intros. Why was motion grahpics used and not live-action and vice versa?

Some of the shows I'd like to look ar are US TV shows that have started airing their new seasons this autumn and their intro sequences. The ones that have been announced to air this year are the ones that have received the green light for production from the networks because of their popularity and success, whereas less successful shows from the previous year would have been dropped. I would also like to look at UK Channel 4/E4 and BBC productions as well as web-series' and YouTube Channels.

An idea that came to mind after the presentation was to create 3 intro sequences fitting each category listed above:

• US TV
• UK TV
• Online

On a trip to visit some London Post-Production studios I went to recently we were told, that if we wanted to apply for a job or runner position at the company one of the things we could do is to look at the projects the company is involved in or something they have produced recently and try and recreate that, to show that you have the same level of skill as them.

1. I could look at some US TV show intros and try and recreate their intro sequence to show my level of skill
2. I could design a TV show in the style of a UK TV show and produce an intro sequence for this pretend show (that I will not be producing)
3. I could contact an web-series producer or YouTuber to create an intro for their show

With these three approaches I would be covering a lot of the areas that I would have liked to cover in my original idea. 1. I can show my skill on a professional level by reproducing a high end product, 2. desigining a potential show and producing an original piece of work and 3. creating an inro for a different platform for a client.